HP has over ten years experience developing innovative CD / DVD technology and drives. HP launched its first CD-R drive Fall 1995, the HP SureStore CD-Writer 4020. The HP SureStore CD-Writer 4020 was the first half height product targeted at the consumer. At the time, its sub-$1,000 price point was revolutionary. It opened new market opportunities - the home market. Since 1995, HP has consistently released new products and invested in developing new ODD technologies. The most recent HP innovation was LightScribe Direct Disk Labeling technology. The HP dvd640 DVD Writer released Spring 2005 was the first LightScribe-enabled drive in the market.

HP ODD product timeline Key releases

Date	Product	Notes
Fall 1995	HP SureStore CD-Writer 4020	The first Half Height CD-R drive priced below $1,000 and targeted at the consumer market.
Fall 1996	HP SureStore CD-Writer 6020e	First HP Parallel External CD-R drive
Fall 1997	HP SureStore CD Writer 7100i	First HP CD-RW drive
Fall 1998	HP CD Writer 8200e	First HP USB external drive
Spring 1998	HP CD Writer M820	First HP Slim Line mobile drive
Spring 2001	HP CD Writer 9900i	Combo drive incl. DV-ROM read
Fall 2001	HP CD Writer cd4e	New clam shell opening
Fall 2001	HP DVD Writer dvd100i	First HP DVD+RW release
Spring 2002	HP DVD Writer dvd200i	First HP DVD+R release
Fall 2003	HP DVD Movie Writer dc3000	The DVD Movie Writer adds analog and digital video capture dimension to CD / DVD writers
Fall 2004	HP DVD Writer 530i	First HP +R Dual Layer drive
Spring 2005	HP dvd640 DVD Writer	Industry-first LightScribe-enabled drive